SimplyBabyFurniture About Us - FREE SHIPPING
Simply Baby Furniture the Nursery Store - Baby Cribs and Baby Bedding FREE SHIPPING
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About SimplyBabyFurniture

About Us

Founded in San Jose, California,
Simply Baby Furniture is one of the largest baby
furniture companies online today, helping
parents across the US create beautiful and
baby-safe nurseries.

Nicole van der Hulst Bryan Watson

how it all began

What started as an idea, eventually bloomed from its infant state into a full grown business. Bryan and Nicole, (first friends and now owners of Simply Baby Furniture) had a common concern when they first became parents. They both noticed that it was difficult to find one company that sold everything they needed to furnish their baby's nursery. They realized that most companies had a niche, such as just selling cribs, storage furniture or baby products. They decided they wanted to create a company that offered it all!

After lots of "baby steps" Simply Baby Furniture was born. Now it's grown to be a huge baby furniture company that offers top brand furniture in every style and color to suit all nursery decors. They've even gone one step further by offering a large selection of baby furniture sets that include every furniture piece needed to set-up the ideal nursery. They're proud to have achieved their goal to create one store that satisfies all of your nursery furniture and accessory needs for a great price.

Family Friendly Business

We are a Family Friendly Business

When we started 10 years ago, we had a crazy idea that we could create a fantastic company but also be there for our families. We wanted to create a family friendly business where moms and dads could work and be close to their kids and other family members each and every day. Fast forward 10 years and we have united an amazing group of women who all have kids and can personally understand our customer's needs and give great advice to new parents.

As a Family Friendly Business we strive to provide the following:

  • A Company culture and climate that reflects family centered values
  • Benefits and programs that promote a strong work/life balance and employee quality of life
  • Respectful workplace relationships that support work-family responsibilities
  • Workplace practices and culture that place our employees best interests in the forefront

100% customer satisfaction is key to our success

To accomplish their objective of top notch customer service they began to build and train a customer support team whose main goal is ensuring 100% customer satisfaction. The Simply Baby Furniture Customer Service Representatives are all baby furniture experts and know that the customer is ALWAYS right! They're also trained to assist shoppers with all of their nursery furniture needs. Customer Service Reps are available to assist customers by phone, Live Help or email.

solid relationships with our manufacturers make the difference

They were determined to build strong, lasting relationships with top quality baby furniture manufacturers from around the world and they've done just that, doing business with vendors from United States, Europe, Canada and Asia. They took time to find companies that shared their values of providing well-built and well-designed products of extraordinary value to families everywhere. They also built relationships with many vendors that make sustainable and earth-friendly products. They are proud of the solid business relationships they've built and are happy to be working with some of the best nursery furniture manufacturer's in the business today!

more than just a baby furniture store

Bryan and Nicole decided that they wanted Simply Baby Furniture to be more than a huge baby furniture store, so they brought on a resident Parent Coach (Kim) to add some spice. Kim joined the team to create quality articles about products, design ideas, baby safety and parent's favorites to assist parents with all of their nursery furniture and baby product challenges. These articles can be found in the Ideas & Advice section. Kim also offers hot nursery design tips, crib recalls, low cost design ideas, nursery of the week picks and much more in the Simply Baby Furniture blog. We hope you stop by often to see Kim's latest tips.

hassle-free shopping

final goal! easy, hassle-free shopping

The owners were determined to make it so easy for customers to find the perfect nursery furniture that they designed a website with advanced navigation tools such as: Shop by Brand, Shop Best Sellers, Shop by Style, Sort by Price and Shop all Nursery Sets. They also broke items down into very specific categories to make it really simple to find what you want. Next, they added the crib concierge service that makes it easy to find your perfect crib with just the click of the mouse. If that's not enough, they also added the Personal Shopper service, so you can have your very own Baby Furniture Expert walk you through your shopping experience. Last, but not least, they made sure to include an easy checkout process that makes ordering effortless. Simply Baby Furniture has done all they can to create the ideal baby furniture shopping experience, so parents and grandparents can find everything they need for the baby's nursery in just a few simple clicks.

thank you for shopping at SimplyBabyFurniture!

Contact us any time at service@simplybabyfurniture.com, click on Live Help for assistance or call us at 877-602-2742.

If you are experiencing technical difficulties with our web site, please contact our webmaster at webmaster@simplybabyfurniture.com


Simply Baby Furniture - BBB Accredited Customer Service Rating by LivePerson

Our family of Simply Stores

Free Shipping on all orders, all the time. This isn't a limited time special, you will always get free shipping at Simply Baby Furniture!

We want you to be 100% satisfied with your order. If you are unhappy with your purchase for any reason, return it within 30 days for an exchange or full refund. Please note, certain items are not returnable and will be clearly stated on the listing.

See our Returns Policy for full details.

Our customer service team is always ready to help with any questions or concerns you might have. We love helping you get what you need, when you need it, so you can create a wonderful home for your family.

Meet our customer service team >
Read what other customers say about us >

Save money on sales tax in 49 states! We do not charge sales tax on any orders, except those within California.

Our beliefs and values as a Family Friendly Business: