Founded in 1986, ALEX Toys' mission is to provide children with quality creative products that foster personal expression and build self-esteem. ALEX Toys believes the best children's activities provide lots of fun, and they open a child's mind to new skills, new ideas, and new worlds. Over the years, ALEX Toys has grown and today produces over 650 items from bath toys, imaginative and dramatic play toys, fashion and jewelry, outdoor play sets, beach and pool playthings, whimsical children's furniture, art desks and stations and their highly acclaimed Little Hands line designed especially for preschool kids. Their attention to quality and design in all their kids toys and play items has been recognized by many prestigious honors in the industry with rewards for their innovative, engaging, and outstanding products. ALEX Toys helps start children on a lifetime of learning and discovery by offering some of the best educational kids toys on the market today!